Achieve Your New Baseline

Achieve Your New Baseline
I fix the friction so progress becomes possible again.
Operational Clarity. Delivery Discipline. Lasting Change                            
For organisations under pressure, scaling fast, or outgrowing the way they work today. 
I help leaders restore momentum and deliver results that stick.
Where transformation falters 
Execution
Turning noise into clarity
When everything feels important, nothing moves. I help cut through the noise, get back to what matters, and make progress visible again.
Simplification
Cutting through complexity 
Things stall because the organisation is at capacity. I remove the friction, reduce the pressure, and rebuild a rhythm teams can actually sustain.
Partnership
Working side by side
I work side by side with your leaders, steadying what is unstable, simplifying what has become hard work, staying with it until the change lands.
My Principles: Calm, Focussed Delivery Under Pressure
Precision over noise
I get you focussed on what really matters. No theatre - no noise.
People first. Then tech.
Building belief and capability before implementing new tooling ensures sustainable adoption.
Delivery that sticks
I stay with it until it lands, providing consistent support through implementation and beyond.
Confidence at every level
From boardroom strategies to frontline execution, creating alignment across all organisational layers.
What You Can Unlock: Clarity, Traction, and Trust
When people are empowered, the blockers removed, and the right tech is applied this is what becomes possible.
30-50%
Efficiency Gains
Leaner operations and thoughtful automation eliminating waste while preserving value.
+20%
Growth Unlocked
Scaling customer journeys and removing hidden barriers to expansion.
10% PP
Satisfaction Uplift
Human-first service design building loyalty while reducing costs.
About Me: Bringing Clarity When It Matters Most
25+ Years of Getting Things Done
Helping organisations cut through complexity and make meaningful change happen, across services, industries, and countries.
Big Firm Experience, Small Team Focus
From start-ups to global firms, I have led teams to unlock performance and built lasting capability - without creating dependency.
No Fluff, No Slide Deck, Just Results
I created True North to bring all this together. No overclaiming. Just sharp thinking, calm execution and progress that sticks.
How We Can Work Together
Interim Delivery
Hands on leadership to shape direction, lead teams and unblock delivery
Fractional Leadership
Part time advisory or executive support that flexes with your business needs
Executive Coaching
Strategic clarity, challenge, and accountability for transformation leaders
Partner With Me
Support for consultancies needing trusted expertise
Facing pressure, Drift, or Complexity? Let's Talk.
Starts with a Real Conversation
No complicated process, just an honest discussion about what is getting in the way of your success.
Is Outcome Focussed
Is measured against what needs to be achieved rather than activity which creates the illusion of progress.
Built on Flexible Engagement
Whether you need delivery leadership or strategic advice, shaping the engagement around what helps most.
Connect and Continue the Conversation
Send a Message
Reach out directly to discuss your transformation challenges.
Connect on LinkedIn
Follow for insights and updates on transformation best practices.
Book a Short Call
Schedule a focused conversation about your specific needs.
Resources 
Practical toolkits and frameworks - coming soon.